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  • Writer's pictureMing Joanis

What is SEO?

Updated: Jan 11

Search Engine Optimization, or SEO, is a digital marketing tool used to improve the visibility of a site on Google's unpaid organic search results. By optimizing your website for Google, you can increase your website's overall search rankings in the SERPs for keywords or phrases most relevant to your business - driving more qualified traffic, driving revenue, and improving ROI and business growth.

Too many Canadian businesses are currently missing out on the opportunity of SEO. Instead, larger corporations are pushing out smaller businesses in their markets. They hire digital marketing agencies, like Parity SEO and set aside marketing budgets to dominate their online digital industries. These budgets can often exceed six figures per month - depending on the industry.

The Hidden Adwords Economy

SEO opens up the opportunity to tap into the hidden economy of AdWords at a fraction of the cost by leveraging Google's primary function as a search engine. In fact, Google made over $100 million daily on its AdWords platform in October 2012, adding up to approximately $36.5 billion per year - this is the real digital economy associated with SEO.

How to do SEO for a website?

How to do SEO for your website? Here are the first steps.

Conduct Keyword Research

The first step in SEO is to identify the keywords or phrases that your clients use to search for their services, products or datasets. Keyword research tools such as SEMrush help to identify keywords most used in your industry. SEMrush allows you to track keyword search volumes by region, allows you to peer into your competition's SEO metrics and track which keywords they rank for.

Prepare your master keyword list and include all the keywords you would like to target. It's important to only source keywords that accurately reflect your business, are of value and are searched by your intended online audience.

Apply On-Page SEO

Once you've identified your targeted keywords, start optimizing your website for those keywords. This includes updating your website's content and meta tags to include your most relevant keywords, as well as optimizing image files by renaming them with alt text which includes your targeted keywords. It's also important to make sure your website is mobile-friendly and has a fast loading speed, as these factors can affect your search engine rankings.

Build Authoritative Backlinks

Another important aspect of SEO is the number and quality of authoritative backlinks pointing to your website. Backlinks are links from other sites to your website, and they act as a vote of confidence in the quality and relevance of your content. To build high-quality backlinks, you need to create authoritative content that other websites will want to link to.

It's important to focus on building high-quality backlinks from other authoritative websites, rather than trying to game the system with low-quality or spammy links - avoid links from unrelated, irrelevant websites. This can be perceived by search engines as black hat SEO.

Track Your SEO Progress

As you implement your SEO strategy, keep track of your progress to see how your website progressively ranks for your target keywords. Use SEO tools such as SEMrush to track your website traffic and see which keywords are driving the most relevant organic traffic. This can help you identify the SEO strategies which yield the most fruit and areas which need improvement.

SEO is an ongoing process, and it's important to regularly update and optimize your website to maintain and improve your search engine rankings. By following these steps and investing in a solid SEO strategy, Canadian businesses can tap into the hidden power of search engines and drive more qualified traffic, leading to increased revenue and business growth.

Learn SEO

To master SEO, it's important to understand how search engines like Google work and what factors impact your SEO rankings. Stay up to date with the latest SEO trends and best practices.

Avoid missing out on online growth for your Canadian SME. Call (416) 708-9536 for SEO solutions.

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