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  • Writer's pictureMing Joanis

What is Keyword Research?

Updated: Jan 11

Keyword research in SEO involves analyzing the words and phrases that people use the most to search for their information online. This helps businesses determine the best keywords to target to rank highly in search results.

Keyword research tools, such as SEMrush provides important keyword metric such as search volumes, competition level, AdWords cost and search intent.

Search intent is an important metric that can better inform your content-building strategy.

Keyword research is ongoing, as it is important to monitor and adjust SEO strategies by assessing empirical data. By conducting keyword research and incorporating their results with SEO strategies, small businesses can improve their overall site visibility and rankings in search results.

Why is keyword research important?

Keyword research is the lifeblood of SEO. By fully assessing the keyword landscape of your industry, you can better align your site's content to what people actually search for. 

SEO keyword research can be as precise as market research, in terms of understanding what our targeted audience searches for online. I will argue that keyword research is the most important step before developing any website. By completing a thorough SEO assessment of main competitors and the marketplace, you can acquire key insights for building an SEO site architecture and content structure. Keyword research can help you identify what your major site categories should be.

Keyword research isn't just about improving your current search rankings but also helps to identify new business opportunities for growth and expansion. By analyzing data on search volume and competition level, we can uncover untapped markets and target new keywords to drive traffic and sales. And with search behaviour constantly evolving, it's crucial to stay up-to-date on the latest trends. By regularly conducting keyword research and adjusting our strategies accordingly, we can ensure that our SEO efforts are effective and relevant.

All in all, keyword research is a vital part of any successful SEO strategy.

How to do keyword research?

The first step for keyword research is to identify the keywords or phrases that your customers use to search for the datasets they are looking for. Keyword research tools such as SEMrush help to identify keywords used in your industry. SEMrush and other similar online products allow you to track search volumes by region and it allows you to peer at your competition's SEO metrics and see what keywords they rank for. Using these various sources you can begin to source a master keyword list of the keywords you would like to target. It's important to source relevant keywords that accurately reflect your business and that are searched for by your intended online audience.

Best Keyword Research Tools

There are several good tools for keyword research, such as Google's Keyword Planner, SEMrush, Ahrefs, KWFinder,, and Ubersuggest. These tools allow you to see search volume and competition level for keywords, as well as get suggestions for related keywords. Some also let you see the keywords your competitors are ranking for. The best tool for you depends on your needs and budget.

Keyword Research for Blogs

Keyword research is an important part of creating content for a blog. By targeting the right keywords, you can increase the chances that your content will be found by the right audience and drive more traffic to your blog.

There are several steps you can follow when conducting keyword research for your blog:

Identify your target audience

Consider whom you are trying to reach with your blog and what topics they might be interested in.

​Make a list of relevant keywords

Use tools like Google's Keyword Planner or SEMrush to generate a list of keywords that are related to your target audience and the topics you want to cover on your blog.

Evaluate the competition level

Check the competition level for each keyword using a tool like Ahrefs or SEMrush. You want to choose keywords that have a decent amount of search volume - but aren't too competitive.

​Consider long-tail keywords

Long-tail keywords are more specific and usually have less competition. They can be a good option for blog content as they can be easier to rank for and can drive targeted traffic to your blog.

Use your keywords strategically

Once you have identified the best keywords for your blog, be sure to use them strategically in your titles, headings, and content. This will help search engines understand what your content is about and increase the chances that it will be found by the right audience.

By following these steps and conducting thorough keyword research, you can create content for your blog that is more likely to be found and read by your target audience.

Learn SEO

To master SEO, it's important to understand how search engines like Google work and what factors impact your SEO rankings. Stay up to date with the latest SEO trends and best practices.

Avoid missing out on online growth for your Canadian SME. Call (416) 708-9536 for SEO solutions.

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